
Strategic Leadership
You NeedBacked by a vetted team of specialists, giving you the expertise and resources to scale.
How I WorkI help you move from reactive marketing to a predictable growth system.
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Backed by a vetted team of specialists, giving you the expertise and resources to scale.
How I Work
Turning your business objectives into outcomes that generate measurable impact.
Services
Accelerate results while keeping your business agile.
Case StudiesI move you from reactive marketing to a predictable growth system. As your Fractional CMO and Growth Partner, I bring strategic clarity, commercial alignment and hands-on implementation. Backed by a vetted team of specialists, I help your business grow up well.
About Me
Fractional CMO & Growth Partner
I am drawn to brands, businesses and people I can make meaningful connections with, deliver great work for, and help thrive in today’s climate.
You’re a business who needs a clear plan and a place to start.
If you’re early in your marketing journey, I help you build the foundations for a competitive and credible brand. The result is more consistent marketing, a brand that people recognise and trust, and the early momentum you need to start driving growth with confidence.
You’re a business where marketing is active but not connected to drive meaningful results.
I step in as your fractional CMO to connect the dots between brand, strategy and commercial goals. The result is focused execution and marketing tactics designed specifically for your goals, helping you maximise performance and turn effort into measurable results.
You’re a business with strong foundations that want to scale with predictability and confidence.
If your marketing is performing, I help you strengthen the systems behind it. I align teams, refine processes and optimise performance. The outcome is clearer priorities, tighter execution and marketing that actively supports your pipeline, revenue and wider business goals.
I’ve worked with SMEs and startups globally. Here are some of the organisations I’ve supported with strategic leadership, brand clarity and marketing systems that drive sustainable growth.








Emma led a step change in our marketing, starting with a clear audit and strategy and delivering a full brand and website refresh. Our sustainability story is now front and centre, the brand feels sharper and more credible, and the team has a clear narrative to work from. We are better equipped for growth and more complex opportunities as a result.
Emma led a holistic transformation of our brand, modernising both our positioning and customer experience. The launch of our new ecommerce site, combined with improved PPC and SEO, significantly increased visibility, conversions, and online sales. Her strategic thinking, creativity, and hands-on approach were instrumental in exceeding our marketing goals.
Emma has been instrumental in growing our business, transforming our brand and significantly increasing revenue. She combines strategic clarity with hands-on execution and has supported us across the entire marketing mix. Emma feels like a true business partner, someone we trust deeply and would recommend without hesitation.
Working with Emma was transformative for Rhian Truman Therapies. Her strategic guidance helped us redefine our brand, clarify our value proposition, and build a stronger, more credible external presence. The new ecommerce site expanded our offering, increased revenue, and strengthened trust with both customers and partners. Emma laid solid foundations for long-term growth.
Emma supported Hupe with a comprehensive Marketing Audit and Plan that gave us a clear, actionable roadmap for growth. She quickly identified key opportunities across both B2C and B2B, balancing strategic ambition with commercial reality. Thanks to her expertise, we now have focused goals, a strong strategy, and confidence in our path forward.
Emma helped us sharpen and commercialise our positioning at a critical stage of growth. She translated a complex, multi-vertical product into a clear value proposition that resonated with enterprise clients and partners. The work gave us stronger market confidence, clearer messaging across channels, and a strategic foundation to scale.